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This web page had the following in the web site, "We unlock the true potential of your leather." Our analyzers saw that the web page stated " Our RD team is a group of dedicated researchers who continuously engaged in developing new products and adding values in existing products." The Website also said " We take utmost care to ensure that our products are environment-friendly and comply with all the REACH norms. Quality Chemicals for all forms of Leathers. Safety on Usage of Products. Go to top of page." The website's header had Synthetic Organic Resin Tanning Agent as the most important optimized keyword. It is followed by ALUMINIUM SYNTAN COMPLEX TANNING AGENT, Synthetic Organic Resin Tanning Agent, and FISH OIL BASED FATLIQUORS which isn't as highly ranked as Synthetic Organic Resin Tanning Agent.